Brand strategy, visual identity and SEO for an entertainment and culture publication.
The challenge
Brievs covers entertainment and culture in a crowded publishing space. It needed a recognisable identity and a clear brand direction that could hold together across different subjects, while giving search visibility a place in its growth strategy.
Approach
We developed the brand strategy and translated it into the visual identity, establishing a consistent direction for how Brievs presents itself. SEO formed the other part of the engagement, supporting the publication's ability to be discovered through search.
Outcome
A defined brand direction and a consistent identity for an entertainment publication, supported by SEO work. The project gave Brievs a clearer foundation for building recognition as its coverage grows.
What we did
Brand strategy, brand design and SEO. Our contribution centred on the publication's positioning, visual identity and search presence.
