A news platform that brings the lead story into focus and makes wider coverage easy to explore.
The challenge
West Crises needed a credible identity and a publishing experience built for frequent updates. The work had to bring the brand, editorial hierarchy and search visibility together, while making lead stories, coverage areas and long-form reporting easy to navigate.
Approach
We developed the brand identity alongside the website experience, giving typography, colour and editorial layouts a consistent direction. The design connects lead stories, subject pages and articles, with website development and SEO considered throughout the build.
Outcome
A news platform with a cohesive brand and a clear reading experience across the homepage, coverage areas and articles. The finished website brings editorial presentation, publishing and SEO together, giving the team a consistent foundation for its reporting.
What we did
Brand identity, UI/UX design, custom website development and SEO. Our work covered the visual identity, editorial page layouts, navigation and the website implementation.
