Process
A connected process from discovery to launch.
Strategy, design and development overlap so the reasoning survives each handoff.
01
Four phases. One line of thinking.
Timing changes with scope; the sequence stays consistent.
02
What happens in each phase.
01Discovery
Understand the business, audience, offer, current website and the problem behind the project.
02Strategy
Set the positioning, message hierarchy, structure, customer journeys and what the site needs visitors to do.
03Design & Build
Turn the direction into a responsive interface and build it with performance, accessibility and maintenance in mind.
04Launch & Beyond
Test, launch, measure what matters and improve where real behaviour shows a better decision is possible.